Add Market Segment dialog box in Forecast Structure

The Add Market Segment dialog box appears when you select Add > Market Group in the Market Groups view of the Forecast Structure screen.

For more information, see Market Groups view of the Forecast Structure screen.

Fields on the Market Segment section / Add Market Segment dialog box

Field	Description	Notes
Name	Name of the market segment.	Required.
Type	Select the type that you want to associate with the market segment. There are two main categories of types. Rooms, which represent market segments that are room-related, are organized into several market segment types (Contract, Group, Transient, and Non-Revenue). The Casino type is a unique entity. Options include: Contract—Represents rooms that are held each day for an organization at an agreed-upon rate. For example, rooms held for airline personnel are identified as contract market segments. If you have several contracts and rates and need to see the different rates associated with the number of people per each rate, you might want to create market segments for each, and choose the same Type. Group—Represents rooms used by organizations or associations. Your Sales department usually books this segment type. If you have certain groups with special needs or other issues that require more resources than normal, you might want to create other segments. For example, you might have a group that routinely requires more time to clean their rooms which means that you would need to staff differently when they are in residence. Transient—Represents guests who made their own reservations (through a travel agent or your reservations department) and are not associated with a group or contract. Typically, the transient market segment comprises business or commercial travelers and tourists. If you need to know the different types of guests in this group, you might want to create separate market segments for each. For example, for marketing purposes you might want to know how many guests are AAA, AARP, and so on. Casino—Represents the Casino type of market segment that is used to forecast casino admissions, players, or guests. This segment type is not included on any market segment reports that are associated with an occupied hotel room. Non-Revenue—Indicates rooms that are provided on a complimentary basis for any of a variety of reasons. Many properties do not use this category, as they prefer to associate complimentary rooms with the group or transient segments. For example, some group contracts call for one complimentary room for a certain number of rooms bought by a group. Thus, the complimentary group rooms would appropriately be associated with the Group segment, as is impacts occupancy in that segment and, in some organizations, are incorporated in the ADR calculation.
Include	Select the options to include: Arrivals and Departures KBIs—If selected, the Arrivals KBI and the Departures KBI are included in the market segment. Arrivals Calculated—Indicate whether you want the Arrivals KBI for the market segment to be calculated rather than forecast. If selected, the formula for the KBI is set to Departures[0] + Rooms[0] - Rooms[-1] (Using the Rooms and Departures KBIs created with this market group) Departures Calculated—Indicate whether you want the Departures KBI for the market segment to be calculated rather than forecast. If selected, the formula for the KBI is set to Rooms[-1] + Arrivals[0] - Rooms[0] (Using the Rooms and Arrivals KBIs created with this market group) Arrivals and Departures as Input Type—Sets both KBIs to be Input Type. Guest KBI—If selected, the Guests KBI is included in the market segment.	This section is only available when you are adding a market segment in the Add Market Segment dialog box If you clear the Arrivals and Departures KBIs check box, the following options become unavailable for selection: Arrivals Calculated Departures Calculated Arrivals and Departures as Input Type
KBI list	Lists the KBIs that were created for the market segment: Rooms KBI Departures KBI Guests KBI Arrivals KBI	If you are viewing the Market Segment details section, this list is read-only. If you are creating a new market segment, this area will not be populated until you have saved your changes.
Variance Percentage Warning Thresholds—Sets thresholds for the specific market segments in the Edit Rooms Forecast screen. Note: Property-wide settings are configured on the Property Labor/Scheduler Setup screen.
Inherit Default	—If turned on, these values are inherited from the property settings, which are configured on the Property Labor/Scheduler screen. —If turned off, you can enter values for the revenue center period.	If turned on ( ), the Moderate Level and Critical Level fields are unavailable. If turned off ( ), the Moderate Level and Critical Level fields can be edited.
Moderate Level	Sets the percentage for the moderate level. On the Edit Rooms Forecast screen, moderate warning indicators appear in yellow.	Default: 10% If Inherit Default is turned on ( ), this field is unavailable and displays the read-only value entered on the Property Labor/Scheduler screen. If Inherit Default is turned off ( ), this field can be edited.
Critical Level	Sets the percentage for the critical level. On the Edit Rooms Forecast screen, critical warning indicators appear in red.	Default: 20% If Inherit Default is turned on ( ), this field is unavailable and displays the read-only value entered on the Property Labor/Scheduler screen. If Inherit Default is turned off ( ), this field can be edited.