Market Mix report

The Market Mix reports are derived from data entered in the market mix screens and provide information on complex trends for available segments. These reports are used to compare marketing plans to past budgets, as well as current and last year actuals. Market Mix reports also tell you which of your market segments are performing best.

Key Information

• Displays KBIs by market segments.

• If the Segments option is chosen, the report displays the following statistics by period: Total Rooms Available, Rooms Occupied, Occupancy %, ADR and Rev PAR, for the selected dataset, by market segment. This report also displays total Room Revenue for each segment and totals for the comparative dataset you have selected.

• If the Statistics option is chosen, the report displays totals by type of statistic (Rooms Available, Rooms Occupied, Occupancy %, ADR and Rev PAR), by period for the base dataset. The report also displays total Room Revenue for each statistic and totals for the comparative dataset you have chosen.

For more information:

• Running reports

• Report configuration

• Reporter